The Video Authority Blueprint™

Content + Lead System ⚙️
Booked jobs. Not just pretty videos.

For Houston service based businesses

SERVICE BASED BUSINESSES · ROOFING · HVAC · PLUMBING · AUTO · SECURITY · REMODELING · MED & DENTAL · HOME SERVICES

One System. 3 Levers.

Content + Ads + Automation

01
Content

Builds your authority

6–16 short-form videos a month
Scripted with the ACE strategy
Filmed in one day at your location
+
02
Ads

Puts you in front of buyers

Meta ads targeted to your service area
Retargeting of everyone who watched
Fresh ad creative from your best videos
+
03
Automation

Turns attention into booked calls

Instant DM and text follow-up
Funnel and booking system
Reporting on leads and cost per call
= A Predictable Pipeline Of Booked Calls

The shift

From spread too thin →
to owning your market

The Video Authority Blueprint is the bridge between these two realities.

Where most service businesses are

✗ Doing it all themselves with no strategy behind it
✗ Busy season carries the slow season
✗ Posting only when there’s time (so, never)
✗ Invisible to buyers searching your area
✗ No idea where next month’s jobs come from

Where the Blueprint puts you

✔ One strategy running content, ads and follow-up together
✔ Qualified calls booked every week
✔ 16 videos a month, done for you
✔ The recognized name in your service area
✔ Customers who call you first and don’t shop around

How the Blueprint works

The system that
fills your schedule

This is not a video package. It’s a three-engine lead system built for service based businesses:

01

Attract

Content that owns local attention

We produce 16 videos per month — job walkthroughs, common-problem explainers, before/afters, and straight talk that makes you the local expert buyers already trust.

  • Filmed on your jobsites and in your shop
  • Scripted from your customers’ real objections
  • Hooks built to stop the scroll in your ZIP codes
  • Consistent output — no more “when I have time”

02

Consider

Proof that closes before the call

Your profile becomes a wall of credibility: real jobs, real crews, real results. By the time someone calls, they’ve already decided you’re the safe choice. By design.

  • Customer testimonials and job results
  • Behind-the-scenes with your crew
  • Answers to pricing and trust objections
  • Posted for you across your platforms

03

Engage

Ads + automation that book the job

We put the content to work. Targeted Meta ads hit the right neighborhoods, retargeting warms everyone who watched, and automation books the estimate.

  • Ads targeted to your real service area
  • Retargeting of viewers and site visitors
  • DM and text follow-up automation
  • Monthly reporting on leads and cost per call

Done for you

Everything we handle —
so you don’t have to

16 VIDEOS PER MONTH · ONE FILMING DAY · ADS INCLUDED

📋
Content Strategy
Topics pulled from the questions your customers actually ask, mapped into a monthly content calendar
Scripting
Every video scripted with proven hooks and a clear CTA — you never wonder what to say on camera
🎬
One Filming Day
We come to you: jobsite, shop, or office. We direct, light, and capture all 16 videos in a single day
🎞
Editing
Cuts, captions, graphics, music, color — 16 finished videos built for how people actually watch
📱
Posting
We schedule and publish across your platforms so your presence never goes quiet
📣
Meta Ads Management
Cold, retargeting, and lead campaigns managed and optimized monthly — targeted to your service area

Content + Lead System ⚙️ From the idea to the estimate on your calendar — that’s the Video Authority Blueprint.

Ready to stop winging it?

Receipts

The system works.
Here’s proof.

AUTO SERVICES

Ziebart of Houston

88 leads in 2 weeks

A monthly filming day plus paid distribution turned a local auto-protection shop into the name Houston drivers see before they start shopping around.

NON-PROFIT · COMMUNITY

Project Beacon

97 leads in month 1
$3M+ raised in fundraising

First month running the Authority Funnel. Content plus ads plus automation, working exactly the way it’s designed to.

SALVAGE & RECYCLING

Prestige Pull Your Part

4,000 new IG followers
30% increase in monthly revenue

Consistent short-form content built a real local audience — and the revenue followed, not just the vanity metrics.

Straight talk

Do you qualify?

These are the same questions we ask on the application. If you clear the left column, the system works for you. If you don’t, we’ll tell you straight.

✅ We’re a fit if…

✔ You’re the owner of a service based business
✔ You’re doing $25K+ per month in revenue
✔ You’ve spent at least $1K on marketing in the last 30 days
✔ You’re ready to invest in your marketing now, not next quarter
✔ You’ll put $30–$50/day behind paid ads
✔ Everyone who says “yes, let’s go” can be on the call

🚫 We’re not a fit if…

✗ You’re under $10K/mo — the system will outrun your capacity
✗ You want one video for a hard drive, not a lead system
✗ You expect leads in week one with zero ad budget
✗ You need a partner or spouse to approve later
✗ You want the cheapest option, not the best return
✗ You won’t get on camera or send someone who will

"I need to think about it."

Every month you wait is another month your competitors are building their audience while you're invisible. The businesses winning right now didn't "think about it" — they started.

"We've been burned before."

That's because you hired a videographer, not a system. A pretty video without strategy, ads, and distribution is just an expensive file on your hard drive. We build the full machine.

"It's too expensive."

Compared to what? Hiring an in-house videographer ($60K+/year), running ads without content that converts, or losing deals to competitors who show up consistently? The system pays for itself.

"How long until I see results?"

Most clients see increased visibility within the first 2 weeks. Calls typically start booking within 30 days. The system compounds — every month is better than the last.

"I'm camera shy."

We hear this from almost every client. And every single one says it was way easier than expected. We script everything, direct you on camera, and make you look like a pro. One day. That's it.

"Can't my team just do this?"

You can have someone post. You can't have someone build a system. Content without strategy, ads, retargeting, and optimization is just noise. That's the difference.

"We only need referrals."

That's great — until it's not. Referrals are unpredictable. A system gives you control over your pipeline instead of hoping someone remembers your name at the right time.

"What exactly is included?"

Everything: content ideation & strategy, scripting, one professional filming day per month, 16 fully edited videos, social media posting, and full Meta ads management (cold, warm, and retargeting campaigns). You show up once — we handle the rest.

Ready to become the go-to name
in your service area?

Book a 15-minute fit call. We’ll look at your numbers, show you exactly how the system works, and tell you straight if it’s a fit — or if it isn’t.

We only take on 3 new service businesses a month — the ones we know we can get results for.

Ready for your close up?
Leave us a Message or
give us a call!